

Innovating eB2B and eDistribution Technologies that redefine Retail Landscape in Thailand and Southeast Asia.
Our mission is to empower businesses to thrive in the digital age by streamlining operations, optimizing supply chains, and driving innovation together. Let’s shape the future of commerce, one solution at a time.
Our Services
01
Streamline FMCG distribution with our scalable e-distribution platform, enhancing order management, inventory tracking, and multi-channel sales, driving efficiency and growth in a competitive market.
02
Ensure the integrity of frozen products with our advanced cold-chain solutions, offering real-time temperature monitoring and route optimization to minimize spoilage and maintain quality.
03
Optimize fleet operations with an end-to-end logistics management system, providing real-time tracking, route planning, and maintenance scheduling for improved efficiency and reduced costs.
04
Empower retail and wholesale operations with our unified platform, offering real-time inventory visibility, automated reordering, and personalized marketing to enhance the customer experience and sales.
05
Innovate with AI-driven solutions tailored to retail needs, enhancing customer engagement, streamlining operations, and providing actionable insights for smarter decision-making and sustained growth.
Our Clients
























ChumChum Online
ChumChum Online by SPX is a pioneering grocery eB2B platform. Already the largest consumer goods distributor in the eastern region of Thailand, the company has an ambitious roadmap to expand to the rest of the country, and also internationally.
With an annual Gross Merchandise Value (GMV) exceeding ฿1.4 Billion in GMV sales, ChumChum Online partners with more than 20+ leading principals to serve a vast network of over 23,651 retailers.
Our Technology
Under eDistribution Platform (eDSS), all customers data are stored and analyzed in AWS cloud server.This type of vector database organizes unstructured data in a way that supports the foundation of AI synapse that will serve as a basic building block for auto-classification of customer groups.

Our Management
Jack Ratchtar
CEO & Managing Director
May Kannika
Head of Managerial Finance & Tech Project Management
Joy Chamaiporrn
People Lead and
HR Manager
Jaoh Natthaporn
Business Development
& Principal Strategy
Oil Rujinun
Head of Project
Management Office
Toey Surakiat
Head of Sales
& Distribution
Eye Pantila
Growth Strategy
& Operational Excellence
Deepak Vv
Technology Solution
& Development Head
Nut Nuttapol
Tech & Solution Manager